A simple framework for ethical decision making. Le’s consider each of the steps.
Step 1 : Idetify Issues
The first step is to identify the issue. jual baju korea ready stock – For illustrative purpose, we’ll investigate the use (or misuse) of data collected from counsumers by a marketing research firm. One of the issues that might arise is the way the data are collected. For instance, are the respondents told about the real purpose of the study ? Another issue questions whether the results are going to be used in a way that might mislead or even harm the public.
Step 2 : Gather Information and Idetify Stakeholders
In this step, the firm focuses on gathering facts that are important to the ethical issue, including all relevant legal information. To get a complete picture, the firm must also identify and discuss with the individuals and groups that have a stake in how the issue is resolved.
Stakeholders typically include the firm’s employees and retired employees, the natural environment, suppliers, the government, customer groups, stockholders, and members of the community in which the firm operates. Beyond these, many firms now also analyze the needs of the industry and the global community as well as “one off” stakeholders, such as future generations.
A stakeholder analysis matrix for our example. Notice that each stakeholder has responsibilities to the others; in this case, the marketing researcher has responsibilities to the others; in this case, the marketing researcher has ethical responsibilities to the public, the research subjects, and the client company, while the client has ethical responsibilities to the researcher, the subjects, and the public. Acknowledging the interdependence of responsibilities ensures that everyone’s perspective is considered in the firm’s decision making.
Step 3 : Brainstorm Alternatives
After the marketing firm has idenfied the stakeholders and their issues and gathered the available data, all parties relevant to the decision should come together to brainstorm any alternative courses of action. In our example, these might include halting the market research project, making responses anonymous, instituting training on the AMA Code of Ethics for all researchers and so forth. Management then reviews and refines these alternatives, leading to the final step.
Step 4 : Choose a Course of Action
The objective of this step is to weigh the various alternatives and choose a course of action that generates the best solution for the stakeholders using ethical practises. Management will rank the alternatives in order of preference, clearly establishing the advantages and disadvantages of each. It is also crucial to investigate any potential legal issues associated with each alternative. Of course, any illegal activity should immediately be rejected.
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